Whatever method you choose for implementing audience development, Lotame tools can help you do it. The Museum permits (whether directly or as above described) the commercial or non-commercial re-use of certain documents created for its public task. Requests for re-use should be submitted in writing and, when possible, via email to the addresses provided. See governance section on this page andJobs, 5.4 Customer serviceContact usAccess facilities, 5.5 Records management and personal data policiesWebsite terms of use, 5.6 Charging regimes and policiesTerms of use for free image serviceTerms of use for the British Museum Shop onlineBMImages terms and conditionsBMImages help, 5.7 Collection and collection careCollection online, 6.1 Asset registers If you're dissatisfied with the outcome of the first review, you can request for your complaint to be reviewed by the Museum's legal department. For instance, if people begin to post about a new sweatshirt from a clothing company, that company can review comments and data from these posts to see what people liked about the shirt. This global community of museums provides the ideal context for the shared study and display of the British Museum s collections, allowing joint research programmes, the circulation of exhibitions, and the exchange of people and skills. Now understanding visitors and developing those audiences are key elements to ensuring museums and heritage venues are sustainable with a long-term future n 3 ' We require the information to determine which conditions need to be applied and if any fees need to be charged. Print advertisements, billboards, commercials, brand deals and more target anyone who sees them. Acceptance of donations and sponsorship policy(pdf 124Kb), Anti-money laundering prevention of tax evasion and refusal of donations policy(pdf 376Kb), Equality and diversity policy(pdf 127Kb), Fraud, bribery and corruption prevention policy(pdf 114Kb), Further information on the Museum's human remains research, collection and policy, Safeguarding children and vulnerable adults policy(pdf 203Kb), Sustainable development policy(pdf 30Kb). These approaches address your customers where they are most likely to appreciate the message and respond the way you want them to. However, there are still outstanding issues. 6 0 obj Museum visitor research is a subset of museum audience research or studying the entire group of visitors to a museum versus the individual visitor to the museum. On application to Head of Procurement, 2.10 Contracts currently available for public tender If you want to improve your audience development and increase engagement, contact us today to request a demo and see how Lotame can help you reach those business goals. The British Museum Redevelopment Project has gained some more positive news with the announcement of a 25m ($38m) gift from John Sainsbury, the former chairman of Sainsburys (UK retailers) and Conservative peer. 'There are clear examples of museums reaching and connecting with their local . They are making efforts to reflect diverse experiences and perspectives, and create spaces that are . No other museum is responsible for collections of the same depth and breadth, beauty and significance. Percentage of invoices paid within 5 days: 9%, Percentage of invoices paid within 30 days: 91% These messages are reported on a monthly basis and inform decisions taken around the Museum. The marketing manager Jessie Hunt decided to target early adopters and innovators to try and convince them to see the British Museum as a place to see . We look forward to continuing to develop, with our partners, actionable findings to help museum directors navigate change and lead their institutions into a vibrant future. Its principal regulator is the Department for Digital, Culture, Media & Sport. and other finding aids:ResearchCollection online, 7.4 Services for which fees are charged and details of those chargesBMImages helpThe British Museum Shop, 7.5 Opportunities for volunteersVolunteer, 7.7 Publications, leaflets, booklets and newsletters ",#(7),01444'9=82. From data collection on an individual level to providing access across devices, Lotames powerful suite of data technologies and tools, including. A significant piece of audience development content strategy is about getting that content seen by the right people. In building relationships, you create a direct connection to the customer, endearing them and improving their perception of your business. Todays business world is more and more connected. The Audience Agencys dual role over the course of the 3-year programme, and subsequent toolkit creation, was as both evaluator for the British Museum itself and disseminator of valuable insights to the sector at large. Most of the British Museum Trustees are appointed by the Prime Minister through a recruitment process run by the Department for Digital, Culture, Media & Sport (DCMS). The Museum has a job family pay structure. You can even use these organic fans to help promote your product to others. Accordingly, we recommend that queries and communications be sent to the Museum electronically, however, it remains possible that we may take longer than usual to respond, and may not at present have the ability to address the full range of Museum issues. Part of the benefit of building a community is that you create connections between people, meeting your audience on a more granular level. Combining evidence and expertise to explore important topics in the cultural sector. Website design and development by UXB London. The Museums and Heritage sector is one of Britains finest cultural assets, encompassing over 1700 accredited museums. C5n5w&ko{X@:C- ;G%kL$?!_X\#|y|&lC Whatever method you choose for implementing audience development, Lotame tools can help you do it. If you need any further information about the re-use of British Museum documents under the Public Sector Information Directive, please contact us here:[email protected]. The British Museum is a public museum dedicated to human history, art and culture located in the Bloomsbury area of London. For the purposes of PSI, a document is any collection of information or data in any form, including print, visual, digital, electronic and sound recordings. Encouraging referrals, shares, viral content and more can all provide successful audience development. An experienced Director of Exhibitions, I can support you in the delivery of your projects and can offer a wide range of services including: Strategy: - Team leadership including change management. . Currently thumbnail images aren't available in the download. Contributing time and resources to a good cause is always an excellent way to build up your image. Communicate with consumers interactively to enhance user stickiness. For accessible versions of this report, please contact [email protected]. So what exactly are we trying to accomplish with audience development? endobj Providing personalized experiences, showing your appreciation and continuing to offer the features they want can help increase customer loyalty and keep them coming back to your brand over and over. How the 'lives' of objects from their making, use, reception, loss, collection and later use can contribute to their understanding. More information is available atombudsman.org.uk. Our strategy and vision A strategic plan to take the museum to 2023. If you require the information in a particular format, for example, in hard copy or electronically, this should be stated in your application. The promotion and provision of access to the Museum's collection and exhibitions: in the Museum; on loan, in partnership with other museums, art galleries, research, educational or cultural establishments or communities, nationally and internationally; and in all and any media formats. He gained his PhD in Art History at the University of Bonn in 1993 after studying in Berlin, Rome and Paris. London, United Kingdom. Published in November 2018. If you're dissatisfied with the response you have received from the Museum regarding a request to re-use a document, or the conditions applied to such re-use, you may submit a formal appeal. Finding ways to make them repeat customers and improve brand loyalty can be extremely valuable to retaining and growing your audience base. Changing cultural participation patterns through the pandemic and beyond. See government transparency agendaandJobs, 2.9 Procurement and tendering procedures and copies of tender documents 16:10 - 16:55 Final thoughts on Strategy. If you'd like to tell us about any problems you have using Collection online, or if you have suggestions for ways we can improve it, please fill out this feedback form. The Act establishes a right of access to all types of recorded information held by public authorities and imposes obligations on them to disclose information, subject to a range of exemptions. Previously the Sainsbury family helped fund the new wing - by Venturi, Scott Brown & Associates . The British Museum is unique in bringing together under one roof, the cultures of the world, spanning continents and oceans. Find out more about our publications. By getting involved in your local community, you can increase brand awareness and give your audience a more positive view of your company. Your request should include the following information: your name and address for correspondence (it can be an email address), the document you are requesting and the purpose for which you intend to re-use it. xj@z xeNq british museum audience development strategymybethel portal login. Marketing relies on traditional advertising costs, including paying for space think Facebook ads or Google, as well as print options and the costs of creating the ad. Explore the Roadmap and Animations in full, "This roadmap provides guidance on implementing a recruitment model that engages a more diverse range of people through partnership building, taster days, and group interviews. This report is based on a sample of 39,318 visitors from 105 varied museums those managed by local authorities, independent trusts, universities and national museums collected in the 2017/18 benchmark year. On the other hand, if they like getting reminders of things they forgot, it might be better to send these notifications after theyve abandoned an item in their cart. During his time as Director of the Folkwang Museum, he oversaw a major building project with the acclaimed architect David Chipperfield, as well as several blockbuster exhibitions and many key acquisitions. Any response timelines stated on the website may therefore be subject to change without notice. From data collection on an individual level to providing access across devices, Lotames powerful suite of data technologies and tools, including second- and third-party data, can help you increase engagement across the board. Audience development strategies, especially if they use data, can help you get this personal edge and reach your customers on a personal level. It also helps you grow your customer base, increasing business revenue. The intention of a Publication Scheme is to require authorities to make certain kinds of information routinely available to the public. Practical guidance and insights from an experienced team of audience developers. The PSI Regulations regulate the re-use of documents created, stored and disseminated by public institutions in the UK in the course of fulfilling their public task. The British Museum is unique in bringing together under one roof the cultures of the world. What Bob is saying, and I completely agree with, is that your customers aren't absent from audience development. Audience development encompasses a broad umbrella of tasks that help you grow and nurture your audience. Object valuation requests and sale offers, Speculative applications for jobs, internships and work experience, Any matter which is the subject of any legal dispute or legal proceedings, Any enquiry or feedback containing abusive language, Enquiries and feedback which don't comply with the British Museum, Enquiries and feedback causing unacceptable levels of stress for staff and using disproportionate resources, Feedback which is considered to have no basis or genuine substance, Ongoing correspondence which is repeated and vexatious. With the streets of Edinburgh awash with culture vultures throughout the month of August, Audience Spectrum helped the EIF identify and communicate with their own audiences - both loyal and latest - amongst the throng. Our passion for this project was born of understanding that direct link between having a diverse approach to who you employ, who your trainees and volunteers are, and how that flows right through to your audience. In practice examples of how our tools and techniques support cultural organisations. This awareness makes your marketing more efficient and can help you reach new customers. In 2012 Hartwig Fischer was appointed Director General of the Staatliche Kunstsammlungen, Dresden (State Art Collections, Dresden), with responsibility for 14 museums and associated libraries, archives and research centres. No. Organisational information, structures, locations and contacts: 1.1 Roles and responsibilities If you're dissatisfied with the response you've had from the Museum in respect of a request for information you may invoke the appeals and complaints procedure. plum blossom jasper benefits. See governance and Trustees sections on this page, 1.2 Organisational structure Case in point: think that most brands create inauthentic content, but 86% find authenticity valuable when supporting a brand. Daily: 10.0017.00 (Fridays: 20.30) The British Museum welcomes questions and values opinions and comments from visitors and members of the public. However you want to use it, audience development is a vital component of every business. You can appeal to your customers more successfully and add value theyll truly appreciate. Innovations to better amplify the art collections, particularly art pieces that . It encourages galleries to create innovative public programs that engage artists and the community. When you build relationships, you create connections. Strategic masterplan aims to redisplay collections and overhaul building. Marketing budgets are. If you have any questions regarding the re-use of documents that aren't listed under this section, please contact us [email protected]. 3rd quarter A94 You can learn why they behave the way they do and market more effectively. If a fee is to be charged, this will be calculated according to the Fees Regulations published by the Information Commissioner. Our free national audience data and development tool, Our tool for touring companies in the performing arts. Audience Development in British National Art Museums 05:01 Creative Economy Working in the Digital Economy . For queries and comments about individual objects, please use the feedback link on each object page. This section introduces the Museum's research along with how we shape and manage our research. Carefully reviewing your audience and learning about them allows you to send content where your target will receive it positively. If you have difficulty in identifying the precise information you require, or difficulty in making the application in writing, Museum staff will be pleased to help. The Museum also has the right to decline a request for re-use of any document, so long as we have not used it for a similar purpose, or allowed an external party to use it for a similar purpose. Great Russell Street <> Sharing data, cross-promoting and other forms of cooperation can help you reach the right people. If you're dissatisfied with the outcome or the handling of the internal review conducted by the Museum you may seek an independent review from the Information Commissioner. endstream endobj startxref Daily: 10.0017.00 (Fridays: 20.30) Its free material, and many would love to have you feature them in front of your followers. Featured content: Collaborate with your audience by having them submit real photos or reviews of them using your product. See annual reports and accounts, and reviews sections on this page, 3.2Internal and external reviews of the Museum's performance The British Museum produces a range of publications that showcase the scope and depth of the research it undertakes. We can learn a lot from looking at how other people do it and On completion, participants will have increased their confidence in using digital tools and channels effectively, developed a national peer support network and experienced first-hand best practice from UK experts. In some cases the image which is available for free download is not the largest available, and is therefore reduced in quality compared to the previous version of Collection online. For accessible versions of this report, please contact [email protected]. Director Sharon Ament talks about her vision for the museum. Phone: +44 (0)20 7323 8241 No. Audience development is a necessity for all businesses, and you may have already performed some parts of it without knowing. Corporate and social outreach partnerships: If you know your audience supports specific organizations, look into partnering with them. 7 0 obj With the streets of Edinburgh awash with culture vultures throughout the month of August, Audience Spectrum helped the EIF identify and communicate with their own audiences - both loyal and latest - amongst the throng. Further improvements to the sort order are still required because the sorting filters don't all work as expected, for example, by Museum number. The first step is to seek an internal review of the decision you have received. It asks you to engage with your audience and get them talking. The Board meets quarterly to consider issues of strategic significance and to review progress against the Museum's plan. A plan should contain detailed marketing approaches on all aspects of the museum including public programs, education programs, social events and general themes of the museum. endobj Closed to the public due to the coronavirus outbreak, aquarium staff have allowed their penguins and porcupines to explore the museum free of guests and shared these animals' field trips on social media, gathering several millions of views! The audience development part of your marketing is making sure you're creating products your audience is asking for, while acting as a resource to those consumers - completely free of charge. Leading or participating in more than 30 externally funded research projects and programmes. Floating pagination bar on the results so you do not have to scroll to the bottom to advance to the next page, When you come back to the search results from the object page it remembers where you were, On the object details page more space has been given to the image and text by reducing the header size, The Next and Previous buttons are now fixed so it is easier and quicker to scroll through objects. The Museum will endeavour to respond to your requests for re-use within 20 working days of submission. Performance indicators, audits, inspections and reviews: 3.1Annual report You can learn how they reach you, what they like and dont like about your product or service and much more. They can also be indiscriminate. Effective audience development looks different for every venue, as it is tailored to the specific needs of a museum and its consumers. Applications are welcomed regardless of gender, age, marital status, disability, religion, ethnic origin, political opinion, sexual orientation, or whether or not you have dependents. Creating and promoting content is a necessary step in growing an audience and building your brand, but if no one is around to engage with it, it can fall flat. The British Museum recognised that the organisation's traditional marketing strategies, successful as they are, were simply not going to work for the target audience. Audience development involves learning from your audience, and collecting data is an excellent way to do that. On application to Head of Procurement, 2.12 Financial statements for projects and events The right to be told whether the information exists, The right to receive the information, where possible in the manner requested, Documents which contain third-party intellectual property (that is, where the relevant copyright is not owned by the public institution), Logos, trademarks and crests or insignia, or documents containing only those, Documents containing information that is protected under data protection legislation or exempt from disclosure within the Freedom of Information Act. As restrictions and timelines have varied by place, so have audience responses. As part of the UK government commitment to transparency, the British Museum is making available information about its structure, pay and expenditure. The Museum holds and uses documents for the following purposes within its public task: Information about the Museum's general activities in carrying out its public task will be found in the About ussection. Read our FAQs and if you still have a question, get in touch via our contact us form. 0 self-evident that it makes business sense to start with . Our research is focused onfour key areas: Research at the Museum is overseen by the Head of Research working closely with Heads of Departments, as well as the Research Managers and Research Publications Editor. These are called 'museum perceptual filters' (MPFs), and are as follows: (1) the professional, (2) art-loving, (3) selfexploration, (4) cultural tourism, (5) social visitation, (6) romantic, (7) rejection and (8) indifference filter. Use our data and development toolkit to share, compare and apply audience insight. Reaching your audience across channels becomes easier when you know them and their habits. 4 0 obj Use our data and development toolkit to share, compare and apply audience insight. Getting more of these insights can make your understanding of the product more complete and accurate. Requests for a review by the Information Commissioner should be made in writing directly to: It can help you turn anonymous users into loyal subscribers, repeat purchasers, etc. Find out about the work of the Museum collection, research departments and the research facilities available. The Marketing Department at the British Museum quickly identified that Grayson Perry: The Tomb of the Unknown Craftsman required a significant departure from their usual approach. SHARE. How objects and their histories can most effectively be presented, exhibited and explored through different media and forms of public and learning programmes. Museum 53 47 30 17 36 13 13 82 18 1 19 7 GM population 51 49 20 19 34 18 10 84 15 1 50 19 From the above, it can be seen that the Manchester Museum attracts an audience that is slightly more representative of the Greater Manchester overall population in terms of gender, age and ethnicity. If you're not satisfied by this a formal complaint can be made in writing, which will be reviewed by the relevant head of department. Digital. The British Museum is the most popular visitor attraction in Britain for the ninth year running, figures show. This was fixed 18/05/20 and now the image order should be correct. Commission and creatively manage a team of artists and graphic designers to add life to the resource, including the creation of three short animations, focussing on key things the museum learnt during the 3-year process. stream % We expect visitors to be patient and considerate, and won't tolerate any abuse to any member of staff in any form. Authorisation to reproduce such material must be obtained from the copyright holders concerned. . On application to the Head of Finance. When booking, you will have the following options: The British Museum, The Audience Agency and National Heritage Lottery Fund came together perfectly as three national organisations keen to share good learning, particularly around recruitment and diversification. London WC1B 3DG Only documents that are created, stored or disseminated in order to fulfil a public institution's public task are under the scope of PSI. Opens a pop-up detailing how to access wechat. It documents the story of human culture from its beginnings to the present. british museum audience development strategy. Good communication and understanding each others' goals make sure our work supports one another and we can make the most of any overlap between our audiences. Our collaborative style is enabled by a cross-cutting team of researchers and consultants. Egypt Read more. Tweet us@britishmuseum Marketing materials can be highly targeted, reaching potential customers on a personalized basis and addressing individual needs. With publications in all media, the Museum generates and disseminates important scholarship in all areas of the collection. to understand the people's general attitude towards migration as it can influence firms' ability to bring international managers to host country. Audience development. Find out about other Museum research projects on the National Archives website. The production of exhibition and collection-based, educational, scholarly, conservation, archaeological, laboratory, research and other documents related to the collection: whether directly; through partnerships with museums, art galleries, research, educational or cultural establishments or communities, nationally and internationally; or through Museum-associated companies or third parties. This interaction can improve customer loyalty and retention, making them more likely to remain customers and purchase your product. London WC1B 3DG They are friends, family, members of your business network, even people you met on an online forum. 81 0 obj <>stream What is missing from that is the roles that might need to be created and filled, the skills that are needed and the specific expectations of employees in regards to implementing the digital strategy. As restrictions and timelines have varied by place, so have audience responses. . Summative evaluation has helped identify learning that can be applied to future exhibitions to help the Museum develop its audiences. Telephone: +44 (0)20 7323 8000. This will include a sample digital strategy, check-lists, and information sheets, designed to help museums identify the key issues and find appropriate solutions. Laura Herrera is the Chief Marketing and Communications Officer for the Museum of Contemporary Art Chicago. We help you deliver on your artistic vision, social purpose and business resilience. l%+~gOr-n;h2QGg bG?h@#,9rGD/P|;E&*D2 F0cs86GYA|/dr9w081@8~h3 Following The Audience Agencys 3 year evaluation of the British Museums participation in NLHF funded Skills for the Future programme The Learning Museum, the museum commissioned us to produce a toolkit to share with the wider sector. 6 0 obj The Audience Engagement Division team at WAM . The distribution of those documents: whether in printed, filmed, digital or any other format or media; and whether directly or through partnerships with museums, art galleries, research, educational or cultural establishments nationally or internationally; or through Museum-associated companies; or through third parties commercially or non-commercially. View the Museum's Code of Good Research Practice. Online forums, Facebook pages, LinkedIn groups, and Instagram communities are perfect examples of these. The annual report and accounts give an overview of the Museum's activities and show how the Museum's resources are spent: Annual and biennial reviews of the Museum's work in London, in the UK and in rest of the world. For information about the fees the Museum charges for different types of document, please contact us [email protected]. 5 0 obj More broadly, the report serves to illuminate how Englands amazing range of museums is able to serve such a vast cross-section of its people. Include the methods you will use to reach your audience segments, such as: mailouts social media (Facebook, Instagram, Twitter) flyers posters newspaper inserts billboards Alejandro Santo Domingo and Weijian Shan have been appointed by the Board as Trustees of the British Museum for a term of four years, commencing 7 July 2022. Public enquiries and feedback records are kept for up to two years. Email:[email protected]. See annual reports and accounts, and government transparency agenda sections on this page, 2.3 Purchasing plans for exhibits and planned expenditure for exhibitions If you search for an object using accents, it doesn't return records where the data doesn't have the accent applied, for example, typingDrerdoesn't suggestAlbertus Durerus. Connections. 'There are clear examples of museums reaching and connecting with their local communitiesand contributing to important political agendas of social cohesion, improving health and wellbeing and boosting the visitor economy. No other Museum research projects on the National Archives website strategy and vision a strategic plan to the. Laura Herrera is the most popular visitor attraction in Britain for the ninth year running, figures.... ; G % kL $ step is to require authorities to make them repeat customers and purchase your product artists... Area of London structure, pay and expenditure data is an excellent way to build up your.... 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Accessible versions of this report, please contact us atpermissions @ britishmuseum.org to transparency, the cultures of the.. Projects on the website may therefore be subject to change without notice asks you to send content where target... Helps you grow and nurture your audience by having them submit real photos or reviews them! Of cooperation can help you reach new customers & Sport what exactly are we trying accomplish... Repeat customers and improve brand loyalty can be highly targeted, reaching potential customers on a personalized and! Review progress against the Museum will endeavour to respond to your requests for re-use should be submitted writing. Xj @ z xeNq British Museum is responsible for collections of the decision you have any questions regarding re-use... Reviews of them using your product practical guidance and insights from an experienced of! 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